The 2018 eSports season has kicked off with Lenovo’s second Yahoo eSports Game On Event, inviting the top LoL players across Hong Kong, Taiwan and Macau to prove who best deserves the throne this year.
The finale of Yahoo eSports Game On Event
Taiwan winning team, 「妳倒楣嗎?」(also known as:地獄倒楣隊) and the Hong Kong & Macau winning team will compete for the champion at Harbour City on Saturday, September 22, 2018. The champion will take home HK$70,000, while the first-runner up will take home HK$35,000. However, both teams will get a chance to pit against other LoL fans in the third “Legion of Champions” finale in Thailand later on.
Aside from bearing witness to the next legend at the Yahoo eSports Game On Event, celebrities Jason Chan (陳柏宇), Super Girls, Ken Hung (洪卓立) and Rose Ma will also show off their skills there.
Making its first appearance in Hong Kong is Taiwanese eSports team and five-consecutive LoL Master Series winner - Flash Wolves (閃電狼職業電競隊聯手). Hanabi (Top role), MooJin (Jungle), Maple (Mid role) , Betty (AD carry) and SwordArT (Support) will be here to meet and play with Hong Kong eSports fans. Catch them live!
Yahoo TV eSports program《Yahoo柏拍機》
Aside from broadcasting the finale live on Yahoo TV on September 22 (Sat), Yahoo TV has launched an eSports program《Yahoo柏拍機》earlier this month. Hosted by celebrity gamers, Jason Chan and Lok Tung Tsang, the program promotes the talk-of-town topic of eSports across six episodes.
Celebrity guests Super Girls, Ansheles, Ken Hung, Rose Ma and Mischa will also show-off their skills throughout the series. Filled with laughter, the show sees players and the best of the best gamers Daisy and Humanbomb give audience a taste of the action as well as discuss tactics of LoL, PUBG, Arena of Valor and more. Watch the show now.
Summer is coming to an end but Yahoo is not letting the fun stop. The all-new eSports channel reveals gaming is for everyone while a chef’s channel reminds us to keep up our beach bodies. New records are broken with TechCrunch’s live streaming. Keep up with us for more goodies to come!
Yahoo eSports Game On Event gets competitive on screen
Hosted by singers Jason Chan and Tsang Lok Tung, Yahoo eSports Game On Event promotes the talk-of-town topic of eSports in six episodes. League of Legend, PUBG, Just Dance! for Nintendo Switch and other popular games will be introduced and discussed to spread the gospel of eSports to the Hong Kong public.
On top of Jason and Lok Tung, hosts like Super Girls, Ken Hung and other young celebrities will also show their moves on screen.
See them in action on September 22 at Harbour City, where Yahoo TV will live-stream the finale of Yahoo eSports Game On Event 2018. Also making an appearance and at the event and competing with local teams are FlashWolves, the five-time award-winning team from Taiwan. Hosts of the show like Jason Chan and Super Girls will also reveal their skills at the finale.
Chef Christian Yang shares his fitness and culinary expertise on the channel, teaching our audience what exercises to do and what foods to eat so to pursue a healthy lifestyle. Debut on August 31, the show’s three-to-four-minute episodes feature preservative-free, low-calorie superfood recipes paired with a complementing workout so every bit of your sweat and efforts are made worthwhile. Don’t miss out https://hk.tv.yahoo.com/christianyang.
TechCrunch Disrupt 2018 has been successfully completed
Live-streamed from 12a.m. - 9a.m., the whole TechCrunch Disrupt SF 2018 live program gained more than 603K video views from nearly 400K unique users and is our No. 1 Global Live Event with the most unique viewers in the history of Yahoo TV’s history. Check out the full announcement below 美國三藩市TechCrunch Disrupt創業者大會完滿結束 Yahoo TV全程直播 直撃全球最具規模的創業盛會. And a bit of the live action here.
August Highlight Programs
Original program is the backbone of Yahoo TV and the core reason why our audience keeps coming back to visit us. Here are some of the highlight programs in last month.
Yahoo TV will continue to innovate and produce more premium infotainment for Hong Kong people. Stay tuned for more!
Hong Kong, September 11, 2018 - Oath, a Verizon (NYSE, Nasdaq: VZ) subsidiary, today introduced Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally. Oath Ad Platforms combines the best assets from BrightRoll, ONE by AOL and Yahoo Gemini into a set of solutions that makes it easier for advertisers and publishers to drive growth. The suite activates Oath’s trusted data, high-quality inventory, innovative ad experiences and industry-leading programmatic algorithms. Additionally, the unified demand-side-platform (DSP) offers access to new native and connected TV inventory as well as unique ad formats. New features and functionality will be rolled out on an ongoing basis.
“Oath Ad Platforms is the culmination of years of experience creating world class advertising offerings powered by data and designed to build brands,” said Tim Armstrong, CEO of Oath. “We’ve combined the best assets from our trusted platforms with new functionality to drive meaningful results for advertisers and publishers. Oath Ad Platforms is another example of our longstanding commitment to innovation, providing a solution to today’s digital advertising challenges.”
Oath Ad Platforms offers solutions for both marketers and publishers, including:
Oath Ad Platforms for Marketers helps brands and agencies focus on what drives their business, including brand building and acquiring new business. Powered by a DSP, native marketplace, and exchanges, the platform provides advertisers with the tools and data they need to buy what they want and connect with consumers in intelligent ways.
DSP: The DSP activates Oath’s wealth of trusted, exclusive first-party data as well as partner data. It connects to over 40 global exchanges and offers access to brand-safe inventory across AOL, Yahoo and Oath’s other owned and operated properties. In addition to display and video inventory, DSP advertisers can now take advantage of new capabilities to target native and connected TV through the DSP to enhance their media strategies. Oath’s machine-learning optimization engine AdLearn is now available across the region and has increased performance by combining demand and supply data with predictive performance algorithms that connect the best ad with the right user and placement at scale.
Native Marketplace: This unique ad marketplace allows marketers to feature their ads in a way people want to see them to drive greater engagement and effectiveness. Native inventory is available globally and search is available in the US. Precisely targeted, flexible in-stream formats help consumers discover, interact and transact with brands across Oath’s properties and quality partners. The platform includes Oath’s innovative ad experiences such as AR (available in selected markets), 3-Dimension (3D), Tiles and Mobile Moments as well as newly launched e-commerce formats Countdown, which allow consumers to jump on the hottest sales.
Supply-side-platform (SSP) & Exchanges: Programmatic access to Oath’s inventory with controls helps ensure brand safety and limit fraud for today’s marketers, while creating access to exclusive audiences proven to perform.
Oath Ad Platforms for Publishers is a comprehensive solution suite for publishers with a focus on omnichannel, video and broadcast publishers, and app developers in alignment with its Flurry offering. The publisher toolset grants access to Oath’s high-quality advertisers through revenue and video management solutions, powered by data. With enhanced access to diversified monetization options, plus customization and controls, Oath empowers publishers to build experiences their customers will love. Oath continues to consolidate its supply suite and introduce new tools for publishers, including an Oath Ads SDK (software development kit) expected to roll out in 2019.
About Oath Oath, a subsidiary of Verizon, is a values-led company committed to building brands people love. Oath reaches one billion people around the world with a dynamic house of media and technology brands. A global leader in digital and mobile, Oath is shaping the future of media and technology. For more on Oath, visit oath.com, and Press Room (pressroom-yahoohk.tumblr.com/).
香港,2018年9月11日- Oath香港今日與全球同步宣佈推出Oath Ad Platforms綜合式廣告平台,為本地市場提供精簡的智能化廣告方案,以及為內容供應與發佈商提供更易用的整合平台。Oath Ad Platforms 結合 BrightRoll、ONE by AOL、Yahoo Gemini的各項技術,打造一套完整的解決方案。這個綜合平台揉合可靠的Oath數據、高質素的廣告貨源選擇、創新的廣告體驗、領先業界的程式化廣告運算。而統一的廣告需求方平台(demand-side-platform, DSP)將提供嶄新的原生廣告和智能電視廣告模式。這些新模式和新功能將會逐一推出市場。
Oath行政總裁 Tim Armstrong表示︰「Oath Ad Platforms 是Oath各項世界級廣告產品的結晶,以數據作為強大後盾,幫助客戶建立品牌知名度,促進業務增長。我們將Oath一直以來備受信賴的平台與新功能結合,取得理想成果。Oath Ad Platforms 是我們堅持創新的又一典範,也是應對現今數碼廣告市場的最佳解決方案。」
Oath Ad Platforms 同時為廣告商和內容供應與發佈商提供解決方案,包括:
Oath Ad Platforms for Marketers 有助品牌及廣告代理推動業務增長,包括建立品牌知名度及拓展新業務。此平台以 DSP、原生廣告市集(marketplace)以及交易平台作為強大後盾,為廣告商提供所需工具及數據,按照其希望的方式購買廣告並以聰明有效的方式接觸消費者。
Great brands build great relationships, and relationships are built on trust. This is why, at Oath, we build brands people love.
With over 70% of consumers associate ‘Trust’ with top Oath brands, in Sports, Finance, News, Lifestyle (source: Brand Love Report, April 2017), it means you can feel good about making connections to our consumers through our premium content and ad experiences.
Brand Matter, Trust Matters We build our brands on trust: trusted and reliable content for consumers, trusted environments for advertisers, and trusted results and delivery for publishers. Oath delivers the global positioning - BrandAI (Brand Advertising Intelligence) - answers the needs of brands, and at every stage of the consumer journey, motivates consumers to
Discover - delivers brand experience solutions to build awareness
Interact - delivers direct-to-consumer engagement to promote consideration
Transact - delivers conversion solutions to drive purchase
BrandAI encompasses our brands, ad formats, data, platforms, measurement and innovation - all the assets that we combine to achieve advertiser goals. The breadth of our assets gives us the ability to build solutions that help advertiser meet both the demands of building brand awareness and drive performance metrics.
Solutions to Build Your Brand Oath offers brands the complete combination of data, content, and scale to connect with the most valuable consumers, Oath’s 1 billion global consumers. It all starts with trusted editorial content and dynamic ad experiences that generate highly engaged audiences for our advertisers.
We cover every interest, every day - our brands span 90% of comScore’s top digital media categories including sports, news, finance, email, and search.
Our high-value members generate 4 trillion data signals. We use the scale and variety of our diverse, verified, and differentiated signals to create actionable, advertising intelligence that advertisers can use for precision targeting and messaging that connects more effectively.
Whatever your need - Video, Mobile, Display, Programmatic, or Native - Oath has end-to-end solutions that are optimized by machine learning to help you achieve your objectives.
With BrandAI, you know more about your consumers interests, know more about where and when your message is running, know more about the content that surrounds your ad. BrandAI gives you the tools to build your brand.
To find out more about how Oath can help you engage with your consumer better across the consumer journey, please contact us.
Amidst the pressure from exams, pursuing college degree and making career choices, Hong Kong youngsters are no doubt going a lot of stress. Oath has a solution to cope with this group of audience segment.
Building on top of the successful, decade-old Yahoo Education portal, the latest Live & Learn Content Hub is surely a refreshing Education portal for youngsters. Launched in late June 2018, Live & Learn attracts Hong Kong teenagers with trending education- and school life-related topics, career tips and an interactive calculator for students to better plan their lives ahead.
Focus in the Young Segment Content specifically targets students looking for information in secondary school selection, furthering studies, alternative career paths and general teenage-related inquiries. Sub-categories include titbits on general studies, overseas pursuits, school life, liberal studies, extra-curricular activities, hobby classes, sports events, result releases, working holidays, career perspectives, start-up opportunities, as well as perspectives for both JUPAS and non-JUPAS students.
JUPAS Calculator A total of 12 new articles are updated on a monthly basis alongside selected and related news from Yahoo. Even more practically, the website spotlights on a JUPAS Calculator to help students navigate confusing score formulas and admission weights. During the last JUPAS result release, just 10 days after its official launch, the page attracted 65,000-plus unique users.
Liberal Study on Social Media Additionally, Live & Learn also extends to Social Media to remain top-of-mind for students with an Instagram account – whimsically dubbed “Liberal Studies for Lazy People” – to share lifestyle-oriented news and stats like germ count on MTR handlebars and number of times Hong Kongers travel per year (it’s five, by the way).
The young segment has eyes glued to our portal. In just 10 days since the launch, the portal attracted 79K+ UU. Particularly on July 11, the day of DSE exam result release, there were 142K+ PV garnered, drawing high engagement from the targeted audience.
To learn more about the demographic of Live & Learn and its advertising opportunities, please contact us.
Yahoo TV caters to all: whether you’re tech-minded (TechCrunch), sports-oriented (Asian Games), a trend-setter (Chill Talk), or just want to kick back with a few laughs (星級炒散王). We’ve got something in store for you.
網路潮Talk launched in July Released in July, 網路潮Talk (Chill Talk) features big talk-of-towns covering lifestyle, entertainment, and dining-oriented topics, to name but a few. Things like must-try boba milk teas in Causeway Bay; faces we should know from this year’s Miss Hong Kong; and FIFA 2018. Our editors regularly incorporate trending topics from the web into the program. Stick with us at 網路潮Talk to stay abreast of the coolest and hippest happenings around town.
Asian Games launches in August Co-hosted in Jakata and Palembang, Indonesia, the Asian Games will be held from August 18 to September 2. For the first time, participation from Hong Kong reached a record high with more than 700 local athletes competing for medals. Yahoo TV will report daily event highlights and rankings. In addition, bite-size sports knowledge and exclusive interviews with local athletes and coaches will surely bring sports enthusiasts to the frontlines of the adrenaline-pumping event.Tune into our Asian Games channel.
TechCrunch Disrupt Live is coming Designed to inspire the minds of startuppers, entrepreneurs and creative brains, TechCrunch Disrupt 2018 will be held from September 5 to 7 in San Francisco. As part of our Oath family, TechCrunch will be broadcasted live on Yahoo TV in Hong Kong between 12 a.m. to 9 p.m. from September 6 to 8. Moreover, our Engadget Chief Editor, Richard Lai, will be on site to conduct interviews with speakers, booth owners, tech-solution providers as well as the creative thinkers behind start-ups. He’ll also spotlight on Asian participants to better inspire local minds on the ground here. Mark your time and stay tune to Yahoo Live for the latest Tech news from TechCrunch Disrupt 2018.
Launching 星級炒散王: Can Celebrities Outshine Us? Undoubtedly, celebrities enjoy the limelight, perform amazing stunts and take perfect photos, but can they handle day-to-day jobs like the rest of us? Weekly episodes of 星級炒散王 will rid stars of their stardom and replace it with a chef hat, a makeup artist’s brush and more to see if they can still shine. Joining the challenge are Chrissy Chow, Gregory Wong and more. Stick with us for more upcoming news of the program.
July Highlight Programs Original program is the backbone of Yahoo TV and the core reason why our audience keeps coming back to visit us. Here are some of the highlight programs last month.
Yahoo TV will continue to innovate and produce more premium infotainment for Hong Kong people. Stay tuned for more!
Oath crowned Media Owner of the Year at The Spark Awards 2018
#featured#digitaltrend#digitaladcolumn
We are delighted to be crowned the Media Owner of the Year at The Spark Awards for Media Excellence 2018, along with 18 additional recognitions including 5 awards for our in-house marketing campaigns and 13 awards for our client campaigns.
Having launched Yahoo TV in June 2017, we are thrilled to receive Gold for the Best Launch/Relaunch, Best Entertainment Platform and Best Engagement Strategy, followed by Bronze for the Fast Growth Award. Our annual, celebrity-packed outdoor event, Yahoo Asia Buzz, also took home a Gold recognition for the Best Function Activation.
In addition to our in-house marketing rewards, we are also grateful to our clients who have given us support and trust to run their campaigns on our platforms; and we were very pleased to see them shine under the award show spotlight. To name but a few: HUAWEI Mate 10 Series Launch was awarded Gold for Best Sponsorship Campaign and Best Custom Events; while Wyeth Illuma captured Gold for Best Use of Branded Content and Most Innovative Technology; and American Express took home Gold in Best Acquisition Strategy. See the full list of our awards below.
The Spark Awards for Media Excellence is an excellent platform for media owners to showcase their innovation and effectiveness of their campaigns to the Hong Kong media industry. These awards are a salute to the accomplishments of all media owners. And for Oath, we will continue to serve our clients with undue passion and focus in our core mission to build brands people love.
Oath capped AdExchanger’s Top 10 Programmatic Publisher list, which compared it to a “dark horse” as it is a “powerful, highly scaled platform publisher with reach that’s hard to get anywhere else”.
Just less than five years ago, programmatic buying was seen as the new dawn for the digital world. Today, it has expanded to become a mandatory feature in any marketing 101 course. As it grows to be a glossier way to transact and add value to both the buyer and seller, demand for better inventory alongside complementary tech, data, creativity, service and most importantly, trust, has also reached new heights.
“We are moving rapidly into a programmatic-first world,” said president of enterprise partnerships at Omnicom, Sal Candela, for AdExchanger. “There is a surge of quality inventory in digital.”
Sarah Warner, digital investment lead for programmatic and video at GroupM, chimes in: “Programmatic has expanded from yield management to automation and a change in how we liquidate relationships.”
With surged importance of programmatic buying, choosing and leveraging a well-established and trusted programmatic publisher is crucial.
And it seems, to AdExchanger, the “dark horse” is on the right track.
Not only is Oath’s owned-and-operated media properties and news search portal well received by audiences of all segments, they represent scaled, direct publisher relationships that will last for a long time in this media landscape.
Already representing a large portion of big media buys and offering targeting data pooled from Yahoo, AOL, Verizon and one million mobile apps, Oath is still consolidating its many inventory sources, meaning possibilities for its future is endless.
And compared to the more internationally or US-focused candidates on the rest of AdExchanger’s list, Oath holds the strongest grip in the APAC market. Market-specific portals like Yahoo奇摩 in Taiwan, Yahoo 雅虎 in Hong Kong, as well as a multilingual Engadget, continue to be major attractions for its viewers and clients.
AJ Kintner, Merkle M’s VP of business development, predicted Oath will offer a DSP with scale, reach and an addressable audience.
Also laudable is Oath’s excellent service and insights for bettering future campaigns, wrote AdExchanger.
Other names that made it onto the AdExchanger list include Condé Nast, Financial Times, Insider Inc., King, News Corp., Spotify, Turner and Vox Media.
Yahoo TV strives to build video content that users love. In June, we proudly present new series of self-produced programs, along with live streams of external events and conferences. Check these update out!
Mean King attracted 4M+ views in just 3 weeks Content around celebrities and their gossip are always liked by mass audience. The first 4 episodes of Mean King (Mean傾) received overwhelming response from our viewers. Mean King’s hosts Michelle Lo (盧覓雪) and Pak-Kin Leung (梁柏堅) dive into topics like “Are celebrities hypocrites?” and “What tricks do female stars use to attract millionaire?”. This program garnered more than 4M views on Yahoo TV in just 3 weeks, and slightly more attracted to female audiences. It continues to generate countless buzz on social media. Click here if you dare to be a Mean King.
Live broadcast of RISE Conference 2018 Just two weeks ago, Carrie Lam (Hong Kong Chief Executive), Sean Rad (Founder of Tinder) and Brad Smith (President of Microsoft) had one thing in common: they were some of the big names at the RISE Conference 2018.
During July 10-12, 2018, more than 15,000 startups and entrepreneurs gathered at RISE Conference to share their ideas and insights. For the second consecutive year, Yahoo Live broadcasted six center-stage programs on Yahoo TV and Yahoo Frontpage, yielding more than 328K video views.
Self-produced program “Yesterday” launched in June Hong Kong Comics, Conventional Cheongsam and Trading Floor in the HKEX were once the-next-hip-thing but are bygone now. Trends pass so quickly, perhaps testament to our limited attention span. People often abandon and forget the things we were once cherished. To recollect our memories, 過期 (Yesterday) interviewed experts and collectors to share stories of these golden vintage treasures. Review what you might have forgotten here.
Top 5 Original Programs in June Original program is the backbone of Yahoo TV and the core reason why our audience keeps coming back to visit us. Here are some of the most viewed programs in the month of June.
Yahoo TV will continue to innovate and produce more premium infotainment for Hong Kong people. Stay tuned for more!
Everyone wants the viral factor, and virtually every marketer understands the adage of “video content is king”. But the reality is not every brand has a budget to make something ground-breaking, breath-taking or earth-shattering every time.
Introducing Oath’s Video Activation Network.
Fitted with more than 9 million-plus premium videos that even the likes of New York Times and Condé Nast tap into, the platform is linked to more than 4000 partner sites and boasts unique player technology.
The portal includes popular home-grown videos by Yahoo and even sought-after snippets from the World Cup. And no fret, all content passes IAB standards meaning they are fitted with run-time viewability detection and pre-bid fraud blocking technology, a premium viewability player and traffic scoring tool; continuous monitoring and testing; as well as the best-in-breed quality inventory partnerships.
The Video Activation Network also allows developers to put together submission-ready apps in minutes plus a pre-roll ad monetization option. Users can dynamically edit and update content and distribute VOD, 360° or live content as they wish.
To find out more about Oath’s Video Activation Network, please contact us.
Before the advent of smart push notifications, Yahoo’s Regional Ad Technology Specialist Kyle Chueng says Yahoo News sends 15 push notifications to its subscribers per day: the open rate, unfortunately, hovers at a disappointing 6%.
Aside from a low response rate, a lot of manpower was required in the editorial and engineering departments to ensure that said notifications were timely. Not to mention that the analysis report would only arrive two days later, meaning adjustments weren’t reactive enough.
With Flurry Push’s smart notification add-on, however, the news team is now able to target the right content to the right user at the right time.
Categorised into cyclical processes of acquire, retain and re-activate, the app tracks in-app ad clicks, ad purchases and ways the app can further add value to the user to entice repeated use. In other words, it keeps the app ecosystem alive via instant post-install follow up, routine engagement and sending regular reminders to inactive users.
Better yet, the push functions can target users based on varying criterion such as demographic and usage frequency.
Take Yahoo Finance, for instance, Cheung and his team sent weekly reminders to new inactive users who’ve logged onto the app for less than two sessions in the past seven days. This saw an impressive result of a 23% increase in active users.
Cheung isn’t tooting his own horn. In Hong Kong, Flurry is associated with close to 20,000 apps across more than 2500 companies and tracks more than 8.8m devices a month. On a global scale, Flurry is linked to 1 million apps and tracks 2.6billion devices per month.
To find out more about how Flurry Push can help increase user engagement with your app, please contact us.
Mobile growth stagnates, except for shopping apps; and for Hong Kong, fitness apps.
#insights#marketinsights#digitaltrend
Though year-on-year sessions for global mobile growth has been stagnating, apps for shopping; music, media and entertainment; as well as business and finance has been growing by 54%, 43% and 33% respectively, according to the latest Flurry Analytics Report. Apps for sports, photography, personalization – such as wallpaper and ringtone selection – all dropped by 8%. Though gaming saw a surge in popularity, the per session time slumped by 16% while lifestyle-oriented apps plunged more than 40%.
In Hong Kong, health and fitness apps saw a year-on-year growth of 227% followed by utilities and productivity (53%), shopping (47%) and lifestyle (26%).
“When we say fitness apps we mean trackers of all sorts – whether it’s counting steps of other ways of recording personal fitness; or apps related to local studios that help people figure out class schedules, opening hours, directions and things like that. These are very sticky apps,” says Flurry Director of Product Management David Lundell, who adds that he and his team are particularly interested in the migration of in activities from big screens to the small screen.
“Up until recently, a lot of shopping was done on the laptop and desktop; but more and more people are getting more comfortable with big purchases in apps,” he says, adding that spikes are particularly evident during major shopping events like Cyber Monday and Black Friday.
To date, the age-old question for marketers is the five Ws and one H – who, what, where, when, why, how. Though modern-day analytics systems tick off almost all the boxes for online footprints, a big segment that’s left in the dark: apps.
Helping solve this conundrum even before iPhone days is Flurry, which aims to answer for developers the who-how-and-where their app visitors are coming from. It is – in Lundell’s words – a “core measurement and analytics platform that aids developers in understanding what’s happening with their audience throughout the lifecycle.”
“Because simply looking at downloads is just the beginning.”
To learn more about Flurry or Flurry Push, please contact us.
Flurry unveiled Flurry Push, a free offering from the new Flurry Marketing Suite that enables app developers to utilize messages to target, engage and retain users across Android and iOS. With Flurry Push, mobile developers can leverage on the power of push notifications, one of the most popular forms of engagement, to effectively grow their business and drive revenue.
David Lundell, Director, Product Management, Flurry Marketing Suite, said, “This has been a year of remarkable growth for the mobile industry. Mobile innovation, disruption, and growth in software development are changing the ways of interaction between users and application developers. Modern business relies heavily on mobile technology. The proliferation of volume of new apps and ever-changing preferences of users make capturing revenue difficult. App developers must find ways to engage and retain new users for the long term, driving more usage, a bigger and more targeted audience and new revenue streams and growth in business.”
“Mobile engagement is now the key to capturing a share of the time users spend on their mobiles each day. This is the focus of Oath,” added David. “From segmentation, target selection and execution, to sustained analysis and adjustment, mobile engagement involves countless procedures. There is an increasing demand for an efficient one-stop solution that allows developers to grow usage and revenue.”
Key features of Flurry Push include:
Actionable One-stop Analytics: Analyze app KPIs and push notification campaigns through one single platform.
Triggered Push Notifications: Automatically send push notifications to users based on app- install time, event triggers or other audience attributes.
Powerful Segmentation: Target users by geographic, demographic, behavioral and technographic attributes, including activity or inactivity, install date, device model, app version or specific event combinations. Save commonly-used user segments for quick set-up.
With Flurry Push, mobile developers can leverage on the power of push notifications.
“We’ve heard consistently from our developers that messaging is one of the most powerful tools for boosting user engagement. With Flurry Push, we’re putting free messaging front-and-center to empower developers to take charge of their app business and address the recurring challenge of long-term engagement. We believe mobile developers will use this new tool to engage and retain users in more effective and efficient ways, which is vital to growing their apps and building their businesses,” David concluded.
Today, Eudora Li, Manager, Partner & Supply Management, Oath Hong Kong, also shared the highlights of the Oath Video Activation Network, “There is a rapidly growing demand for digital video, with an expected 262% increase in the time spent in the upcoming few years. In view of this, Oath is introducing the brand-new Video Activation platform, which contains over 9 million premium video clips for developers to create unique user experiences. This platform is built to drive revenue for developers through premium video content.”
Flurry宣佈為全新 Flurry Marketing Suite 推出免費的 Flurry Push 推播工具,讓流動應用程式開發人員可以利用流動訊息來鎖定、吸引及留住 Android 以及 iOS 流動應用程式用戶。透過 Flurry Push,流動開發人員便可以深受歡迎的強大推播功能有效促進業務及收入增長。Flurry Marketing Suite 產品管理總監 David Lundell 表示:「今年是流動科技業迅速發展的一年。流動軟件開發的創新、突破和增長正改變用戶和應用程式開發人員之間互動的方式。現今企業均非常依賴流動科技,但大量湧現的新應用程式及日新月異的用戶喜好,令它們難於從中獲取收入。流動應用程式開發人員必須尋求創新的方法去吸引並長遠地留住新用戶,務求推動更高的使用量,進一步擴闊及鎖定目標用戶群,從而開拓新收入來源,促進業務增長。」
David 續指:「透過流動裝置與用戶互動是現時爭取他們每日更多流動裝置使用時間的關鍵,亦是 Oath 的 業務發展重點。由劃分、鎖定目標及執行,以至持續分析及調整,透過流動裝置與用戶互動,涉及繁複的 程序。因此,能夠讓流動應用程式開發人員提升用戶使用量及收入的一站式高效解決方案需求日增。」
David 總結:「我們不斷從開發人員得知流動訊息是其中一個最有效提高用戶參與度的工具之一。透過 Flurry Push,我們將免費流動訊息視為重點,讓開發人員能夠掌握他們的流動應用程式業務,解決要維持用戶長期參與度不斷的挑戰。我們相信流動應用程式開發人員將使用這項新工具,以更快捷有效的方式去吸引及留住用戶,成為發展流動應用程式及建立業務的關鍵。」
另外,Oath 香港亞太區流動業務夥伴部經理李凱伶今日亦分享 Oath Video Activation Network 影片共享網絡的重點,她表示:「數碼影片的需求迅速增長,預期於未來數年間上升達 262%。有見及此,Oath 推出全新的 Video Activation 影片共享平台,當中囊括超過 900 萬段優質短片,讓開發人員創建獨特的用戶體驗。該平台旨在以優質影片內容協助開發人員增加收入。」
5 years ago
Digital spend in Hong Kong wins by US$4.5 billion over non-digital
According to the latest “PwC’s Global entertainment and media outlook 2018-2022 report”, Hong Kong’s digital revenue overtook non-digital in 2017 on advertising and consumption spend at US$4.5billion and US$4.3bn respectively. It goes on to forecast a compound annual growth rate (CAGR) of 5.1% at US$5.8 billion in revenues by 2022, citing biggest growths in OTT video, e-sports, video games and most importantly, internet advertising.
Internet Advertising
This segment will grow at 9.9% CAGR to reach US$732m by 2022 – a surge thanks to the 90% mobile internet penetration in the city. No surprise, mobile internet advertising will be a major contributor to, if not dominate, the percentile jump: it’s speculated to account for 39% of the total revenue and is expected to grow at 14.1% CAGR to hit US$285m by 2022.
OTT Video
OTT video saw a revenue growth of 14.1% CAGR, a full 4% higher than the global growth of 10.1% between 2017 and 2022. According to the same report, the OTT video market is propelled by consumer content demand, lower prices and portability preferences. It is expected to rise with increasing mobile access and connections.
Video Games and E-sports
Valued at just over US$1bn by 2022 from a 4.9% CAGR, video game advertising generated USD$791m in revenue last year, all due to Hong Kong’s large and thriving market that allows unrestricted access to overseas games, unlike China. Within these numbers, 60% of the total revenue stems from social and casual gaming, the majority of which take place on smartphones powered by strong broadband speeds in the city. Though small in comparison, e-sports is making its dent in the city, attracting the likes of game developers, advertisers and sponsors in formats of sponsorship and media rights.
Source:
Perspectives from the Global Entertainment & Media Outlook 2018–2022 - PwC